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THE SURVEY SYSTEM - The market researcher's surveying tool

Overview



Data collection and reporting in one environment.

Market researchers, rejoice! The Survey System is the most complete software package available for working with questionnaires. From simple paper questionnaires to sophisticated CATI or global Internet surveys with complex logic and sampling constraints, The Survey System will meet your needs.

Add new capabilities as your needs expand. The Basic Edition conducts complete surveys by itself. Use it for surveys with up to 10 answer choices per question, and to analyse the surveys using common statistics, chi-squares and differences between proportions.

The Professional Edition includes the features of the Basic Edition, but also handles multi-digit data and text answers. You can handle up to 500 answer choices per question and group answers into two levels of categories.

Use the Professional Edition to ask open-ended questions that require text responses, and then:

  • Classify answers based on their content
  • Produce reports showing text answers, with or without demographic breakdowns
  • Perform word frequency counts and basic content analysis
  • Spell check responses

Use the Professional Edition for computer-assisted interviewing (CAI) when you:

  • Create automatic skip patterns
  • Randomise question and answer choice order
  • Provide consistency checks
  • Incorporate previous answers into questions
  • Show images
  • Combine the Professional Edition with the Interviewing (CATI) module to get Computer-Assisted Telephone Interviewing (CATI)
  • Add the Web Survey Module and the Online CATI Module to let interviewers conduct telephone interviews anywhere they have an Internet connection.

The Enterprise Edition

creates a complete networked system for two analysts. Adds the power of networking to the Professional Edition and share files. Add more analysts very cost-effectively.

Optional modules

These enable you to undertake just about any type of survey.

 We recommend the:

  • Web Survey Module (previously known as the Internet module) when you want web page and email surveys, including passwords, email invitations and reminders
  • PDA Module when you want to interview on Windows-based Pocket PC handheld computers
  • Advanced Statistics Module when you need ANOVA, correlation and multiple linear regression
  • Indexer Module when you want to rate products, departments or companies relative to each other or to industry benchmarks
  • Interviewer (CATI) Module (previously known as the Sample Management Module) when you want a sophisticated CATI system under NZ$9,999!
  • Online CATI Module works with the Interviewer (CATI) Module and Web Survey Module to let interviewers conduct telephone interviews anywhere they have an Internet connection - great for geographically scattered workforce
  • Panel Management Module to create, invite and let your own panel respondents register and administer themselves, giving you ready access to qualified and willing respondents
  • Voice Capture Module to give your presentations immediacy and impact when you record and play back customers actually talking about your products. Requires Professional Edition.
     
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